25th Anniversary Campaign
Centric Consulting
In 2024, Centric Consulting celebrates its 25th Anniversary. To highlight this milestone, the marketing team developed a campaign centered around the brand messaging of creating unmatched experiences for our clients. I was responsible for the creative development and execution of the visual campaign as well as supporting the strategy and project plan to engage cross-functional teams in the execution of the campaign communications.
Concept Development
I began the process with ideating several unique concepts that would tell the story of the company’s milestones. Some of the initial concepts were centered around the idea of big events and celebration, however I wanted to really focus on the journey of the company from the foundational beginnings to the possibilities that lie ahead.
Final Concept
The strongest of these ideas was the conceptual representation of the growth and development of the company, the people, and the significant moments along this journey. Just like the rings of a tree, year over year the business grows. With each moment and experience, Centric grows stronger. The rings are representative of the growth year over year, creating a reminder of the past and building upon each other to define the future. The circles or points along the paths mark the milestones and experiences symbolizing the depth and knowledge of this growth.
Visual Strategy and Guidelines
Once the concept was in place I worked to develop a comprehensive design ecosystem that outlined each component of the concept and guideline for how to use it and bring it to market.
Animated Icon
I partnered with a motion designer to elevate the icon by adding animation.
Animated Graphics by Mary Kirmo
Print Advertisements
Email Campaign
Teams Backgrounds and Headers
Social Media Headers
