Launching a new digital magazine hosted on the Thrasio website was an opportunity to reach Thrasio's seller community as well provide fresh thought leadership within the e-commerce industry. Beginning with simple wireframes and outlines we further developed our ideas into creating a single page user experience that utilized parallax scrolling to enhance and highlight the content. The final result was an alluring digital publication that guided the reader through the content experience. Within the first month, this issue performed over 200% better than the average time on site.